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E-commerce in India and Japan

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On the occasion of 20th anniversary of the International Institute for Trade and Development (ITD), the ITD hosted “Trade and Development Regional forum 2021” with the theme of “Recharging Asia: Inclusive Growth and Sustainable Development amidst Post Pandemic World” to encourage discussions between policymakers, private sector, academics, and all individuals on developing approaches and guidelines for Asia to fully re-emerge to its true potential both economic and social perspectives from the tide of COVID-19.

In order to better understand the pandemic consequences and recommend possible solutions, the ITD also launch commission papers on 5 different topics, which are 1) BCG Model: Fostering Sustainable Development in Thai Economy 2) COVID-19 and Disruption in Supply Chains: Case study of Asia-Pacific Region 3) E-commerce in India and Japan 4) The consequences of the COVID-19 pandemic to unlocking the potential Aid for eTrade in Laos 5) Thailand’s International Investment Agreements: Moving Towards A More Balanced Investment Protection Regime?

The growing trend of E-commerce offer both opportunities such as reducing wage gap and challenges such as unequal landscape in competitions. The paper “E-commerce in India and Japan” conduct two case studies from India and Japan and studies on three aspects 1) analyses of the market share of e-commerce, 2) analyses of possible e-commerce (adoption) challenges for both vendors and consumers, and 3) lessons learned

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